When you make posts you need to be aware that your posts won't reach your fan base by just making a post. You have to pay to boost a post in order for it to reach 100% of your fan base. Facebook holds the keys to your reach and no longer reaches 100% of your fan base (i.e. all the people who "Like" your page) for free. You can boost each post for a small fee and sometimes even reach beyond your fan base by increasing your $$'s you attribute to each post's campaign budget.
If your post has an image in it, only 60 percent of that image can have text across it. Picture a square grid, with pieces blocked off in a table. If your text runs across more than 60% of that image, Facebook will reject your post and will not let it be boosted, this is frustrating but the way it is.
So if you are looking for help with tips for a successful Facebook campaign, give us a jingle. We can help with planning, tools, consulting, contests and apps that will increase your Like's.