When creating graphics for your equine business Facebook page, you need to know first, where you are placing the graphic. Not all Facebook graphic sizes are the same size. For instance, the Facebook header graphic is called a Timeline graphic and it does not have the same size as a post and a logo is yet another size. If you want to place paid Facebook ads, they are a completely different size than your regular page posts and only allow 20% of the space of the ad to be covered up with text including any text that is in your logo or product image. 

Generally speaking, when we create a Facebook graphic for you, it will be a low resolution image that is only suitable for use on Facebook. You won't be able to take that image and make it into a vinyl banner or use it for any type of print project like a brochure or flyer or ad. 

Facebook, Instagram, Eblasts and websites, all require low resolution images which means it is the smallest file size possible with less dots per inch of pixels on the image (72dpi). Print projects such as, banners, logos, business cards, ads and flyers require high resolution images with at least 300 dpi (dots per inch). If you need a image to be used for a Facebook ad and you want to turn that image into a banner, the image will need to be re-done in a separate file at a higher resolution. If you took your standard Facebook size image and tried to use it as a banner or in a print project, it would come out blurry and pixelated because of the number of pixel ratio in the image. 

Know that when you have a project created for one platform, you'll need to also have it created for another and the two can't mix. We'll be happy to help you make the image in multiple formats for you so you can use it across all your equine marketing efforts without any issue. 

Many times when people start a business, they aren't sure it is going to take off and be successful, so they don't treat it like a business and they don't keep important information for their business Facebook accounts, website accounts and last but not least, their domain name accounts. 

Facebook passwords are easy to retrieve, if you remember what your login was and don't rely on your computer to save the information. For example, if you are not at home and or not using your phone which has the business Facebook page account credentials saved in your browser, and you want to access it from another computer, you will be out of luck unless you have it all memorized. 

Website hosting accounts are similar, but, they are more complex, in that only the person who owns the account can try to retrieve the password and if have us try to help you and call for help, the hosting company likely won't talk to Silver Buckle Services as your webmaster, because we aren't already on the account as an administrator. 

Domain name accounts are even worse, and more strict when it comes to identifying yourself if you lost your password or login id, you'll have to also remember your "secret question" answers that you made when you created the account. 

We suggest when you start a business, you treat it like one and keep all your records in a binder and separate them out by account. Make sure you note down any usernames, passwords, urls to use to administer the account and any account pins. We also suggest you write down the last 4 digits of the credit card you used on file when you created the account. In addition to these things, write down your secret questions and the answers that you choose when you set up any type of account for your business.

This binder is the easiest way to keep your information both tidy and easy access but also something you can grab if you need it when going out of town. Make sure you have a duplicate of this information somewhere else in case you ever loose the binder. 

I personally don't keep my passwords in any kind of online folder or on the web. Simply because I want easy access to this information and don't want to worry about it being hacked. Good old fashioned office supplies will win out against super cyber security. No one can hack into your bookshelf. 

If you want really easy access to your passwords and want something in addition to your binder, try an old fashioned Rolodex with cards and tabs. They are super easy to add and remove and flipping to the information needed for your business accounts is ultra easy. 

Either method works and is a solid way to maintain your business account information and marketing accounts. We've had lots of customers who's credit cards were taken at a gas station or whatever, and they have to go and update the card on all the accounts. Having a binder or list of passwords will help you remember which accounts you have and which ones you need to go to and update your credit card with the new card number. 

We have many clients who forget their business Facebook account. They end up starting new pages and having more than one. This is a major no no with Facebook and they will pull both accounts if they find out you have multiple accounts. So it is best practice to always make sure you can get into your business Facebook account and that you have all your account info in a handy place. 

We'll be here when you need us to help get into your accounts, there are some tips and tricks we can apply to help you. We've helped a local community department get into their Facebook, Twitter and email accounts which was all something the previous person had access to but they didn't share that information before they left. If your business has several employees and some of those employees handle your business Facebook page, make sure that you are also set up as an admin on the page (even if you aren't the one making the daily updates to your Facebook page) so that you can grant others access and remove old admins who have left the company and you are not left stranded, when they leave the company. 

Hopefully these tips will help you remember to keep things organized, and no matter how small you start, out, treat your business like it is successful and you'll likely end up being successful!