For starters, if you have never considered advertising through Social media, let me tell you, it is a must in this day and age. Facebook has become the fastest growing online advertising system in history. People are looking at their Facebook accounts while standing in line or waiting in airports. The novelty of looking at funny photos or videos or keeping up with the latest cooking tips and local information makes it the single most looked at thing by people online. This opens an opportunity for businesses taking advertising to another level! The tool has become a household name and is now time for you to take it seriously. I know it can be challenging, "when do I do it, how often and what should I post"? "What does it cost and how does it work?" Those are often the questions we are asked by clients. We tell people to do a mix of things, both fun posts and sales posts. This recipe is successful in getting your page noticed and keeping up with posts that will actually be seen.
Facebook has it's frustrating elements in that they control the game. They decide who to show your posts to and how many people will see them. The bottom line is you will likely have to set aside a Facebook budget for advertising and general posting because unfortunately, nothing is for free anymore.
Do you wonder what makes an effective Facebook post and is it worth it?
Well, we have gotten some of our largest clients off of Facebook and it IS worth it! It just comes with a learning curve that can be challenging and time consuming. The most effective posts are those that generate "engagement". Those that get people talking and sharing.
Facebook can often times be a set of trial and error, see what works and what doesn't. The great thing about Facebook is, you can see results, you can see raw numbers and real time statistics of your posts reach and click through rates on any ads placed. Facebook advertising isn't rocket science, however, it does require you follow some rules or else your posts won't pass their stringent rules.
If you are not sure where to start or what to do and need a plan, we are now offering Facebook mentoring sessions. We can set aside some time to go over your goals, look at the design of your Facebook page and make suggestions on how to improve things. We can also do some training on how to make posts, what kind of posts are most effective and how to place a Facebook ad.
Contact us to sign up for a mentoring session.
Facebook has it's frustrating elements in that they control the game. They decide who to show your posts to and how many people will see them. The bottom line is you will likely have to set aside a Facebook budget for advertising and general posting because unfortunately, nothing is for free anymore.
Do you wonder what makes an effective Facebook post and is it worth it?
Well, we have gotten some of our largest clients off of Facebook and it IS worth it! It just comes with a learning curve that can be challenging and time consuming. The most effective posts are those that generate "engagement". Those that get people talking and sharing.
Facebook can often times be a set of trial and error, see what works and what doesn't. The great thing about Facebook is, you can see results, you can see raw numbers and real time statistics of your posts reach and click through rates on any ads placed. Facebook advertising isn't rocket science, however, it does require you follow some rules or else your posts won't pass their stringent rules.
If you are not sure where to start or what to do and need a plan, we are now offering Facebook mentoring sessions. We can set aside some time to go over your goals, look at the design of your Facebook page and make suggestions on how to improve things. We can also do some training on how to make posts, what kind of posts are most effective and how to place a Facebook ad.
Contact us to sign up for a mentoring session.
RSS Feed