Facebook has it's frustrating elements in that they control the game. They decide who to show your posts to and how many people will see them. The bottom line is you will likely have to set aside a Facebook budget for advertising and general posting because unfortunately, nothing is for free anymore.
Do you wonder what makes an effective Facebook post and is it worth it?
Well, we have gotten some of our largest clients off of Facebook and it IS worth it! It just comes with a learning curve that can be challenging and time consuming. The most effective posts are those that generate "engagement". Those that get people talking and sharing.
Facebook can often times be a set of trial and error, see what works and what doesn't. The great thing about Facebook is, you can see results, you can see raw numbers and real time statistics of your posts reach and click through rates on any ads placed. Facebook advertising isn't rocket science, however, it does require you follow some rules or else your posts won't pass their stringent rules.
If you are not sure where to start or what to do and need a plan, we are now offering Facebook mentoring sessions. We can set aside some time to go over your goals, look at the design of your Facebook page and make suggestions on how to improve things. We can also do some training on how to make posts, what kind of posts are most effective and how to place a Facebook ad.
Contact us to sign up for a mentoring session.