You'll likely have to hire someone to stay on top of your business Facebook page because when you set up a page, you will start getting interactions that happen between people and your page. You need to stay on those and like, reply and comment and answer Facebook Messenger messages. You will need to look at the notifications every day and stay up with making sure that any action on your Facebook page has a equal reaction by you. In our one on one Facebook for business webinar trainings, we talk about this and we share with you the important ways to connect with your audience on a regular basis.
If you don't have time to do this yourself, and you don't the budget to hire someone to do it, then it is not worth putting a Facebook page out there just for the sake of "being on Facebook". You will shoot yourself in the foot and it will haunt you that you are not staying up with it. So if you don't have the resources to manage your horse business Facebook page, then just don't start one.
If you do have one and aren't sure what to do and how to keep up with Facebook's ever changing rules and system, then you might want to think about getting some training to help you deal with all that is coming at you and how to properly handle Facebook for your business.
We applaud you for trying to run your equine business Facebook page on your own. Many can do it and like I always say, it isn't rocket science, but it does take some education to learn the tips and tricks of the game. The biggest question we get from people is, "why does Facebook keep changing things?". People find it frustrating (us included!) that they seem to rearrange features on a weekly basis and you can go into your page and go to do something and that feature is no longer there or has moved to another location. We feel your pain! I think they are constantly on a mission to change things and upgrade things for their users, but they are missing the point that by doing so, it hinders the ability for most people to use it because they keep changing things. If they just left it as is and or told you when you logged in, hey this feature has moved to here, then it would be much easier to use. That being said, they don't ever notify you when changes are made and they aren't likely to stop making useful "upgrades" to Facebook. We know how it feels and you can ask us to help. We provide online webinar classes that are one on one and tailored to fit your needs. We show you step by step how & when to make business posts and will help you with all your Facebook advertising. You can still control your page, you don't need to hire us to manage your page (although we do that!). We have trained many business owners on Facebook so they can manage their own pages.
Our trainings are $75/hr and we'd be happy to help you anytime online!