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Silver
Buckle Services was founded in 2000 by Melissa
Berschens, initially offering
graphic & web design. Today, Silver Buckle Services is
a successful, full-service equine marketing enterprise
providing a multitude of creative, design and consulting
services to numerous equine businesses, organizations,
horse owners, breeders, trainers and other equine
professionals.
First
and foremost we are horse-people, we’re also entrepreneurs &
business owners. We understand your motivation and what you have
at stake. We also understand marketing and how it is instrumental
in a successful business. Silver Buckle Services provides
innovative solutions that attract attention, have impact and
create sales action. We earn your continued business by helping
you gain more business.
Silver Buckle Services is effective, reliable and hands-on. We explore and discuss your marketing goals, then help you reach those goals with creative ideas and innovative visuals. Our philosophy is to listen to our customer then design. We put our knowledge, affiliations, industry relationships and resources to work for you.
Melissa and Kasha's love for fine horses, top notch creative design and unparalleled customer service has led to the growth and continued success of Silver Buckle Services. Business partners,
Melissa and Kasha are lifelong friends-having met in elementary school. The team grew up riding & competing together around Silicon Valley. Both women are avid equestrians with practical experience in everything from Team Penning to Dressage.
About Melissa Berschens:
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Melissa Berschens manages the web services, including creative/design, development and programming, in addition to client relations. Melissa Berschens earned a BS in Environmental Studies from San Jose State University in San Jose, California. Along with her degree, Melissa has a technical background in programming and web development, Flash,
Javascript, Photoshop and HTML.
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Melissa
& JHF ST DANCERS GOLD "Tucker" APHA/AQHA
Palomino Gelding
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 Prior to starting Silver Buckle Services, Melissa spent 10 years at Electric Power Research Institute
(EPRI) as part of a team managing a unique, multi-language, multi-thousand page website.
Melissa's current specialty is website redesigns and website usability which, involves the practice of putting yourself in the user's shoes to design the best site possible to meet
that user’s specific needs. Previously a long-time competitor in everything from Jumping to Western Pleasure, currently Melissa enjoys trail riding in the Sierra foothills with her friends, Team Penning with her APHA Mare D'Impressive Surprise,
and showing as time allows. Melissa
also rides with a local drill team based out of El Dorado
County with her new palomino APHA/AQHA horse,
"Tucker" and is looking forward to exhibits and
parades in 2009. Melissa also volunteers’ her time as a (DSW) Disaster Service Worker, with SCLAR a local large animal fire rescue effort.
Melissa is involved in many horse activities, she was the secretary for Seven Counties Paint Horse Club for 5 years, she currently volunteers her time at Ride And Shine Therapeutic Riding Center and ThisCares and was in 4-H for many years as a child.
Melissa resides near the beautiful Sierra Foothills in California with her
horse crazy daughter & horse tolerant husband.
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About Kasha Ford:
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Kasha Ford manages much of the creative and business consulting elements. Kasha Ford earned a BS in Business, with a concentration in Marketing from San Jose State University in San Jose, California where she also completed coursework in communications & journalism. Kasha also attended Cal Poly SLO where she completed coursework in Animal Science and Agra-Business. |
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Kasha
and Zantastic Zippo " Zippy"
APHA Gelding
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The daughter of a professional, contemporary artist & a successful Silicon Valley entrepreneur, Kasha is what she calls “genetically artsy with a slant towards business”. A creative individual and lifelong art enthusiast, she has completed various art & design courses throughout her life.
Kasha
offers over a decade of professional marketing and sales
experience. Kasha’s marketing career began in 1990 as
part of an award-winning marketing
communications team for Trimble Navigation. Kasha later headed up Corporate Marketing & Western Regional Sales for Echo Engineering & Production Supply, where under her marketing management,
the company experienced exceptional growth & sales. Wanting to combine her love of horses with business, Kasha
joined forces with Melissa at Silver Buckle Services in
2001.
Also a lifelong competitor, Kasha continues to stay involved in
the show scene as time allows with her two APHA horses, Zantastic Zippo & All In. Kasha enjoys All-Around competition, Jumping & Dressage. She also enjoys 4H and trail riding with her two young daughters. Her
girls share
"Lacey" an extremely tolerant Quarter Horse mare with their father who is defined as “horsey-by-marriage”. An equestrian ambassador, Kasha can often be found delighting the neighborhood children by giving pony or cart rides with the
family's beleaguered Shetland. She also volunteers her creative time with Ride & Shine, SCLAR & Bluebonnet Equine Rescue. To keep her finger on the pulse of advertising in the equestrian industry, Kasha works with an award-winning, southwestern equestrian publication. Kasha and her family live near Austin, Texas.
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