Silver Buckle Services - Marketing and Website Design Services for the Equine Industry.

	Who are we? Silver Buckle Services was founded by Melissa Berschens in 2000, initially a web design service offering web site development to clients. In 2001 partnering with Kasha Ford to expand the businesses breadth of services. Today, Silver Buckle Services has developed into a successful full service equine marketing enterprise providing equine business consulting for both print and web to a variety of businesses, organizations, horse owners, breeders, trainers and other equine professionals.
	Melissa Berschens Melissa Berschens manages the web services, including creative/design, development and programming, in addition to client relations. Melissa Berschens earned a BS in Environmental Studies from San Jose State University. Along with this degree, Melissa has a technical background in programming and web development, Flash, Javascript, Photoshop and HTML. Melissa's specialty is website redesigns and website usability which, involves the practice of putting yourself in the user's shoes to design the best website possible for your website users. Melissa enjoys trail riding in the Sierra foothills with her friends, Team Penning with her Paint horse D'Impressive Surprise. She also as a (DSW) Disaster Service Worker, with SCLAR a local large animal fire rescue effort. Melissa is involved in many horse activities besides showing, she was the secretary for Seven Counties Paint Horse Club for 5 years, she currently volunteers her time at Ride And Shine as and ThisCares and was in 4-H for many years as a child.
	Kasha Ford Kasha Ford manages much of the creative and business consulting elements. Kasha is responsible for printed products and oversees our logo, ad, brochure and business card design services. Kasha Ford earned a BS in Business, with a concentration in Marketing from San Jose State University. Kasha also attended Cal Poly SLO, and completed coursework in Animal Science and Agra-Business. A creative individual and lifelong art enthusiast, Kasha has completed various art & design courses throughout her life. Kasha has over a decade of professional marketing and sales experience as part of the marketing communications team for Trimble Navigation and later heading up Corporate Marketing & Sales for Echo Engineering & Production Supply. To keep her finger on the pulse of advertising in the equestrian industry, Kasha works with a key southwestern publication.

Why are we different?
First and foremost we are animal lovers, we understand how you feel and what your business means to you. We also understand marketing and how it can help improve your business. Silver Buckle Services provides innovative solutions that attract attention and create action...sales action. We earn your continued business by helping you gain more business.

We explore and discuss your marketing goals, then help you reach those goals with creative ideas and innovative visuals. Our philosophy is to listen... then design. We put our knowledge and resources to work for you.
Though Silver Buckle is a full service marketing resource, we have low overhead due to our unique business. This unique style produces a lean operation which benefits our clients.

By utilizing a vast network of expert staff on a contract basis we are able to meet individual project requirements on time and within budget... often for significantly less than most traditional Marketing Firms.

Silver Buckle's principals have over ten years experience in web design and traditional print marketing and are much more than just graphic designers. We can revamp your existing website, create one from scratch and can keep it up to date for you. Our print marketing campaigns cover a wide range from post cards, logos, business cards and advertising. Let us do the hard work allowing you to focus on the most important thing, your equine business.

Melissa and Kasha's love for fine horses, top notch creative design and unparalleled customer service has led to the growth and continued success of Silver Buckle Services. Business partners: Melissa and Kasha are lifelong friends, having met in the fourth grade--now avid equestrians, who, along with their families, breed, show, sell and just enjoy APHA horses.